What’s Happening To The Middle Class? Pay Attention Real Estate Investors

Posted @ 11:05 pm - Filed under Financial Planning, Purposeful Planning, Retirement, 401(k)'s & IRA's, Goals

David Shafer, as I’ve said here often, is a very smart kinda guy. He’s written as a guest here before, and will again. His blog, Uncommon Financial Wisdom, is just that — uncommonly excellent. He’s a student of the what works, common sense, and Old School fundamentals. David’s the first planner type who understands the role of real estate and promotes it. I’m not sure, by I might be the only real estate investment guy who refers clients to him for non-real estate products required by Purposeful Plans I’ve created.

And for the record, when I refer my clients to David, no money comes my way. I do it, when I do it, ‘cuz it’s the right thing to do. Team is a fundamental concept at Brown and Brown, and we’re proud to be able to say David Shafer is on ours.

The Stressed (Disappearing) Middle Class

At first it was just a theory based on scant evidence. Then the evidence started piling up. Now it’s a full fledged sociological phenomenon. Yes, the middle class is slowly being eroded. That great middle, which developed two generations ago, the one that made our country unique, that allowed for the majority to feel secure, and to have opportunities in life that were previously unimagined, is slipping away. More and more our country’s economic demographics is looking like an hourglass.

Hourglass

What does that mean to an investor? First, let’s take a look at some interesting phenomenon. Take education. One generation ago people felt that with 12 years of schooling and hard work one could assure themselves a place in the middle class. And to accomplish this one only had to attend the free public school system. Most folks felt that the public school system was fine. Now, people think there are two years of pre-school, and four years of college which must be successfully attended in order to assure that middle class spot. And folks are worried about the public school system. So what that means is that instead of twelve years of free education getting one into the middle class, there are at least six years of paid education along with the 12 free. But even more than that, since people in general don’t trust the school systems there is competition to live in the best school districts. The data has shown that real estate in the best school districts has risen faster then the general area real estate. So folks who are trying to get their kids into the middle class have to bear the costs of more education as well as higher real estate cost.

Next are work relationships. Two generations ago is wasn’t unusual to find folks who worked their entire life for the same company. Now that is almost unheard of. Layoffs, business failures, etc. has lead to foreclosure and bankruptcy (at about the same rates). Both the husband and wife now work, allowing for little family life. On top of that the data indicates that this additional financial stress has pushed the divorce rate for the middle class up to astounding rates.

The retirement environment has changed. Last generation most folks had a defined benefit plan that paid them for the life of their retirement. Now most folks have a 401K style plan that forces them to manage their money. Of course, this guarantee’s nothing as far as how long your retirement money will last. People are now living 17 years in retirement. Regular readers of my blog will recognize this issue as a longstanding discussion point for me.

Snake eyesNow here is some additional information for you. Folks who are falling out of the middle class are the unlucky ones that get sick, divorced, or laid off from their jobs. Folks who manage to stay are the ones that don’t have any misfortune. And there is another group who are moving up out of the middle class into the mass affluent category and the wealthy category. These folks are one’s that have taken control of their financial life by starting businesses or learning how to invest and get double digit returns.

So what does that mean to investors? First whether it is real estate or stocks, think about what market you are aiming for. Is it the disappearing middle class? For example, if you own investment real estate in a great school district, you will be able to charge a premium for it (as long as it is appropriate size and design for families).Escalade Or if you own real estate in a town with increasing unemployment, what will that do to the demand for rentals? Perhaps you want to own or invest in a restaurant. If the average meal price is above a certain threshold, then you can’t expect stressed middle class folks to flock to your restaurant no matter how good the food and service is. My favorite sushi restaurant was deserted when I ate there this afternoon, where only a year ago you would have had to be creative to find a parking place! Look at GM and Ford which spent a decade selling expensive SUV’s to the middle class. They are both in serious trouble and need to quickly convince folks to buy their less expensive cars or go out of business. The S & P 500, which is a stock index of the 500 largest American companies, will most likely not have much of a gain for this entire DECADE.

The bottom line is that this sociological change has to be accounted for if one is to succeed at the investment game. And you need to position yourself economically to deal with the new realities. I have said it before and will say it again and again, if you don’t come up with a real plan to build wealth, you better hope you are real lucky and life doesn’t smack you in the head forcing you down instead of up! Personally, I got tired of being smacked in the head by a lay-off and mutual fund underperformance. “Down goes Frazier, Down goes Frazier.” Don’t just sit there on the ground, get up and avoid those punches!

This entry was posted on Monday, July 14th, 2008 at 11:05 pm and is filed under Financial Planning, Purposeful Planning, Retirement, 401(k)'s & IRA's, Goals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

15 comments to “What’s Happening To The Middle Class? Pay Attention Real Estate Investors”

The Disappearing (Stressed) Middle Class — Where Are They Going? | BloodhoundBlog: National real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments on July 15th, 2008 at 11:56 am said:

  • […] So go find out What Happened To The Middle Class then head over to David’s blog. You won’t regret it. […]

Philadelphia Anti-DefamationLleague on July 15th, 2008 at 1:30 pm said:

  • ” “Down goes Frazier, Down goes Frazier.” Don’t just sit there on the ground, get up and avoid those punches!”

    Biased comment. Joe Frazier was a tank.

    I get the drift, though

BawldGuy on July 15th, 2008 at 2:26 pm said:

  • League — Had me goin’ for a second there. :)

    He was devastating tank ’till he figured out smashing George’s fists with his jaw repeatedly was a poorly thought out strategy.

    Readers: The guy who’s gettin’ the drift here, and opining on Frazier’s ring skills is none other than Brian Brady, he of mortgage broker fame.

    Click on his Philadelphia Anti-DefamationLleague name of the day, and find out what’s up with mortgages.

Arn Cenedella on July 15th, 2008 at 2:40 pm said:

  • You are so right and it is a real problem for our country. As the middle gets squeezed, the glue that holds our society will disappear. In terms of real estate, you are also right. Here in the San Francisco Bay Area, the neighborhhoods where the entry level price for a SFR home is $1M and where the average price is say $1.8M - the market is those neighborhoods are doing just fine - because the people who own those homes and the people who can buy those homes are doing just fine in this current slowing economy. The lower priced areas of the Bay Area - the East Bay,south of San Jose and those lower income areas of San Francisco and the Peninsula are racked by foreclosures and falling property values. As the saying goes “the rich get richer”! In terms of investment I think you are right, buy the best areas you can afford, you will get a higher quality tenant and probably more appreciation in the long-term. Arn

Middle income people are being squeezed! | Peninsula Real Estate Guru on July 15th, 2008 at 2:51 pm said:

  • […] Jeff Brown aka the BawldGuy, a San Diego real estate agent who specializes in finding good investments outside California wrote an excellent post about how the current squeeze on middle income families occuring in our country should effect one’s investment decisions. […]

BawldGuy on July 15th, 2008 at 2:59 pm said:

  • Arn — I’m sure David will have his own reply.

    My visit to your general area earlier this year was eye opening to say the least. It was to Palo Alto. The local RE market was operating with a set of rules all its own. Average market times were almost measured with watches. :)

BawldGuy on July 15th, 2008 at 3:00 pm said:

  • Readers should remember the author of his post is not me (BawldGuy) but David Shafer.

David Shafer on July 15th, 2008 at 6:14 pm said:

  • Can’t speak to the real estate market in the Bay Area (way out of my expertise), but to a lesser extent that is what happens every place. There are some areas in every market that have the “stop sign” out for investors, while close neighborhoods it is business as usual. Here in New Hampshire (where I live in the summer) things are fairly good all over, while in Florida (where I live the rest of the time) its doom and gloom in many areas. The point is pay attention to this larger sociological movements and you are a much better investor.

Sean Purcell on July 16th, 2008 at 5:55 pm said:

  • Informative post David. Leave it to Jeff… when he’s not writing something that educates us… he finds someone else to do it for him. :)

    I agree that there are shifts happening and that any information, especially of a trend nature, can be used for financial gain if one is astute. Your clients appear to be in very good hands.

    Arn - as a side note (because this type of sentiment is seen so often and is so incorrect), a few stats from Stephen Rose, an economist and author of the book “Mythonomics: Ten Things You Think You Know About the Economy That Are Wrong”

    >”As the middle gets squeezed, the glue that holds our society will disappear”

    This is a common theme: “The middle class is shrinking… Oh no” It is true, fewer people today live within incomes that are generally recognized as middle class ($30k - $100k). But the number of people recognized as “the mass affluent,” which is the group one step up from middle class, has doubled since 1979 while the number of people one step below middle class has remain unchanged. So, the entire squeeze of the middle class has been upward. That would seem economically positive to me.

    >”the rich get richer”

    Another very common theme. Actualy, the US economy hands out wealth much more evenly than you might imagine. Per capita GDP has increased 65% since 1979. If all of that had gone to the richest 10% they would hold twice the wealth that they actually do. Also, demographic changes are in play. Take into account the increase in single-adult households, increased employer payments toward retirement and medical and the middle class income rose 33% during this same period. That is only 2/3 of what they would have gotten if all of the GDP increase had been distributed exactly evenly, but then we don’t live in a socialist state.

    Bottom line: the middle class is moving up. The lower class is unchanged but their median income has increased. The mass affluent is a growth group and their income is increasing. As marketers (which is our true profession as real estate agents), we should not bemoan the shrinking of the middle class. Instead we should celebrate the growth of the mass affluent and figure out how to cater to them… which I think brings us back to David’s thesis: notice the trends that are going on and act accordingly.

BawldGuy on July 16th, 2008 at 6:01 pm said:

  • Thanks Sean — a post I don’t hafta write. Whew! :)

David Shafer on July 17th, 2008 at 5:21 am said:

  • Sean, thanks for the kind words.

    This paragraph from a Pew Report sums up the change nicely:

    “In 1970, 40% of all adults in this country lived in a middle income household, with “middle” defined as one where the income falls within 75% to 150% of the median. By 2006, just 35% of adults were in the middle income tier. This small but notable hollowing out of the middle has been accompanied by an increase in the share of adults in both the lower income category and the upper income category. The rise in share has been greater over this time period for the upper group (to 32% in 2006 from 28% in 1970) than for the lower income tier (to 33% in 2006 from 31% in 1970). Looking at these changes by age group shows that the trends have been very different for the youngest and oldest adults. The 65 and older group has moved ahead during the past 36 years; the 18-to-29 year old group has fallen behind. Among the older group, just 45% were in the lower income tier in 2006, down from 58% in 1970. Among the younger group, 39% were lower income in 2006, up from 30% in 1970.”

    As you can see there is real generational issues!

    I believe the proper metric to look at is net worth not income. New Worth describes how well an individual deals with their financial situation, and also is a key to how much government transfers will be required in the future. The lack of adequate net worth is a real issue, probably can be described as an impending crisis. Maybe I will blog directly on it soon.

    If you want to read the full Pew Report, and I suggest it, it can be found here: http://pewsocialtrends.org/pubs/706/middle-class-poll

Arn Cenedella on July 17th, 2008 at 6:21 am said:

  • Sean and David - good info there!
    My perspective is influenced by the area in which I live and just my “gut” feel based on what I see and hear. If one defines middle income as $30K to $100K a year, then very few if any of these “middle income” folks can buy a house on the San Francisco Peninsula - perhaps a small condo - but I submit most will be renters. 30 years ago, middle income people could buy homes on the SF Peninsula. Today it is much more difficult. On a larger scale; it seems to me for the first time in our nation’s history, our standard of living is going to decrease with the coming generations. And even if the numbers of middle income folks is not declining, I do believe one can make an argument that it will be tougher and tougher for these folks to maintain their standard of living - that it is going to be harder for our current 20 somethings to maintain the same standard of living as their Boomer parents had. Perhaps this trend will change in the coming years.

David Shafer on July 17th, 2008 at 7:22 am said:

  • Arn, check out the Pew Report for details on generational differences. Middle class is most commonly defined as 75-150% of median household income, which would be $38,000 to $75,000 nationally. One item not brought up is average houshold hours worked. That has also gone up dramatically with this generation of women working. We are running into the wall as to working hours.

BawldGuy on July 17th, 2008 at 9:58 am said:

  • Arn — I was wondering when the perfect storm of income vs net worth vs ability to buy a home would arise. Thanks for that. :)

    I’ve dealt with this topic/challenge most of my career, as living/working in San Diego makes one aware of high home prices, and regular folk.

    I’m gonna be writing a post on this very topic. I agree both with Sean and David. Their points are ’stand alone’ in one sense, but can be weaved together, based upon my investment real estate broker experience.

    Thanks for acting as catalyst. Much appreciated.

Sean Purcell on July 17th, 2008 at 11:56 am said:

  • Jeff - I can’t wait to read this tapestry of a post. :)

    Arn > “it is going to be harder for our current 20 somethings to maintain the same standard of living as their Boomer parents had”

    One thought on this: the Boomers are notorious for their poor financial skills. I would argue that the Boomers lived way beyond the standard of living they could afford and helped to create some (many?) of the problems we are witnessing now (file this under Boomers: no personal accountability). So younger generations may come out of this with a better base in long term wealth and retirement planning, thanks to the always swinging pendulum of a capitalist economy.

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