What People Want — What Really Matters? It Ain’t All That Glitters
Posted @ 11:52 pm - Filed under Real Estate Investing, Retirement, Lunch With Mom, BawldGuy Axiom
Before you play the video, a few words about what folks are looking for when searching for a real estate investment broker, a baker, or a candle stick maker.
Are you old enough to know who The Kingsmen were? 45 years ago they became, at least from where I stand, the poster band for the concept — One Hit Wonders. 
They were what’s known as a garage band. They recorded a song back in 1963 titled Louie Louie. It was a song written in ‘55 by Richard Berry, and though it made it up to #2 on the Billboard charts for six weeks, it never made #1 on Billboard. The Kingsmen never had another hit, not even close. They faded away into Rock ‘n Roll history. Still, Louie Louie is one of the most covered songs in the history of the genre. I’ve performed it with a friend locally at a local karaoke bar. (Ah, just let it go, OK? Thanks)
They tried their best to be the real thing, but couldn’t stand the test of time.
The music consumer loved that record but became apathetic to everything else the band ever recorded. It doesn’t matter why. The consumer voted no overwhelmingly.
Ever seen Dave Mason perform? He shows up on stage with his group, on time by the way. Usually wearing a baseball cap, a simple shirt and Levis. He greets the crowd, almost always a sold out crowd, small talks a couple minutes, then starts playing.
What’s the difference between The Kingsmen and Dave Mason?
RESULTS — simple, glitter free, hype free, sans any ‘look-at-me-me-me’ RESULTS.
That’s why Mason’s in the Rock ‘n Roll Hall of Fame, and The Kingsmen are footnotes.
Dave Mason doesn’t have to act the fool on stage, because his talent produces the results his consumers have come to expect.
Mick Jagger delivers results too. He’s known as the ‘consummate’ performer. Fair enough. Still, we all know this truth — if he didn’t strut around the stage like a pigeon-peacock crossbreed on speed, he’d still be one of the best of all time because — he delivers the results consumers expect.
Everything else can be hyped and faked and smoke & mirrored and produced/directed within an inch of its life. But if the consumer/client goes to see Dave Mason and doesn’t eventually hear World In Changes or Only You Know And I Know — they’re gonna feel ripped off. Why?
‘Cuz they wanted a specifically defined list of results, and nothing less was gonna make the grade. I’ve seen Dave Mason live many times and he never disappoints.
GETTING THE EXPECTED RESULTS ALMOST NEVER DISAPPOINT
Results are the Gold Standard of all business measurement. The rest is good for debate or rhetoric, but not much else. You can be slick like Jagger, or just show up and get the job done stunningly like Mason — but the common denominator remains the same and is easy to ascertain — Results. Real estate investors are perfect examples of regular folks in search of results. If there’s any group more results oriented than investors, I’m not sure who’d they’d be.
BawldGuy Axiom: Retirement is built on years and years of solid results.
Segue To The Video.
When we go to a major sporting event in America we expect the national anthem to be played or sung. We’d prefer it be pure and inspiring to match the words and concepts for which it represents. We’re often disappointed.
When I watched and listened to these oh so young ladies, I began to get chills, followed quickly by glassy eyes. They delivered stellar results and I wanted to share them with you as a perfect example of delivering the hoped for results.
Thanks to Marian Brown for sending this to me. See you Thursday for lunch, Mom.
This entry was posted on Monday, February 25th, 2008 at 11:52 pm and is filed under Real Estate Investing, Retirement, Lunch With Mom, BawldGuy Axiom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
