The Use of Pictures In Marketing Property — Are You Kiddin’ Me?
Posted @ 8:57 pm - Filed under Check This Out, Weekend Thoughts, Selling Income Property
Until recently I’ve not paid much attention to the role of photography in the marketing of our clients’ real estate investment property. Athol Kay long ago convinced me how important and effective they can be. In fact, he’s already demonstrated how world class photos can literally cut market time literally by several weeks. He’s doing just that in Connecticut.
Now, we use a nationally known photographer to make our properties pop. It makes a difference. Below is a shot Athol said was excellent. Tell me it wouldn’t make you wanna see it.

Some of you may already know of Athol, as I’ve written of him a few times, and awarded a Bawldy to him once or twice. Today, he published some shots put into a local MLS on purpose by an agent who clearly spent some serious time in the 1960’s — ah, medicated.
Go take a look at the shots this guy published of a house he listed. If you were a potential buyer, what would your first impressions be? Also, since the sellers surely have the right to decorate/paint the interior of their home in any manner pleasing them, there’s still a second question. If you were the seller, and you’d painted your home like that, would the thought cross your mind that maybe, just maybe, appealing to the most possible people was the way to go?
Love to hear your thoughts on this.
Seriously, you can’t make up this stuff.
This entry was posted on Friday, April 4th, 2008 at 8:57 pm and is filed under Check This Out, Weekend Thoughts, Selling Income Property. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.